Campaign Toolkit

Campaign Toolkit 2021-10-15T10:50:21-04:00

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Building a stronger Miami, together

As we commemorate 97 years of empowering the most vulnerable in our community, we are rolling out our annual campaign both in-person and virtually.

Today many of our neighbors in Miami-Dade continue to face hardships that demand our immediate attention. Your generosity makes it possible for nearly 100 local programs and initiatives to make a real impact in our community by helping to provide access to quality education, financial security and health for those who need it most.

Tools for a successful workplace campaign

To give children, at-risk youth, older adults, veterans and others in our community a fighting chance, it takes the right tools. That’s why we’ve developed this innovative toolkit to support your employee campaign. Comprised of everything from insightful brochures to captivating videos, the campaign toolkit is your one-stop-shop to assist you in launching a successful workplace campaign. Many items listed here are also available in hard copy. For more information, please contact your United Way Miami representative or call (305) 646-7026.

Employee campaign managers bring the fight to the workplace

It takes leadership, energy and passion to bring a United Way Miami campaign to life. And that job is held by your company’s United Way Miami employee campaign manager (ECM). ECMs plan, implement and lead the campaign in coordination with United Way Miami staff and a strong workplace campaign team. Together, they run a campaign that combines passion with purpose and ultimately turns workplace contributions into real change.

This guide will provide you with all the information you need to run a successful campaign. It includes all the steps you’ll need from kickoff to finish, including tips and best practices, both in-person and virtual/socially distanced engagement opportunities, a social media guide and online sample resources to help you along the way.

Below are important educational and marketing materials for the 2021-2022 campaign and a few additional items that might help enhance it.

Feel free to download the digital versions or contact us for hard copies.

Social Media Toolkit

Tell us how you fight for a #StrongerMiami! Support United Way Miami on social media. Be sure to tag @unitedwaymiami and use #StrongerMiami in your posts.

Running a United Way campaign