Campaign Toolkit

Campaign Toolkit 2020-06-24T14:27:42-04:00

Now more than ever:
Fight for a stronger Miami. Give now.

NEW Summer/Fall 2020 Workplace Campaign

We are on the frontlines. Always.

Through hurricanes, economic depressions and now a global pandemic, United Way of Miami-Dade has been an enduring force in changing lives and creating a positive impact in our community. We are always on the frontlines, and with your help, we can do more for our community. Please use these assets to run a campaign. You can inspire others to support the important work of United Way of Miami-Dade in our community.


You can use the sample copy below, along with your posts:
More than half of our community was struggling, even before COVID-19. They just need support to get through this new crisis—and we can make a difference. #StrongerMiami

For more information, please contact your United Way representative or call (305) 646-7005.

Fall 2019 Workplace Campaign

Celebrating 95 years of impact in our community

This year marks United Way of Miami-Dade’s 95th anniversary This symbolizes more than just candles on a cake for us; this is a celebration of 95 years of empowering the most vulnerable in our community. With your generosity, we will continue to find the needs in our community and address them by working with over 100 programs and initiatives that promote education, financial stability and health. But we need your help. Fight for a stronger Miami. Join us now.

Tools for a successful workplace campaign

To give children, at-risk youth, older adults, veterans and others in our community a fighting chance, it takes the right tools. That’s why we’ve developed this innovative toolkit to support your employee campaign. Comprised of everything from insightful brochures to captivating videos, the campaign toolkit is your one-stop-shop to assist you in launching a successful workplace campaign. Many items listed here are also available in hard copy. For more information, please contact your United Way representative or call (305) 646-7005.

Employee campaign managers bring the fight to the workplace

You are the game-changers, the difference-makers. It takes leadership, energy and passion to bring a United Way campaign to life in your organization. And that job is held by your company’s United Way employee campaign manager (ECM). ECM’s plan, implement and lead the campaign in coordination with United Way staff and a strong workplace campaign team. Together, they run a campaign that combines passion with purpose and ultimately turns workplace contributions into real change.

Campaign Guide

This guide will provide you with all the information you need to run a successful campaign. It includes all the steps you’ll need from kickoff to finish, including tips and best practices, engagement opportunities, a social media guide and online sample resources to help you along the way.

Below are important educational and marketing materials for the 2019 campaign and a few additional items that might help enhance it.

Feel free to download the digital versions or contact us for hard copies.

95th Anniversary Toolkit

What your $95 buys

Celebrate #95YearsStrong with us! Tell us how you fight for a #StrongerMiami on Social Media and be sure to tag @UnitedWayMiami and use #95YearsStrong in your posts.


Meet Marcella
Meet Silvio
Meet Jorge
Meet Jorge – Spanish
Meet Dillon & Sharron
Meet Tina
Meet Hannah

Financial Stability
Meet Jessica
Meet Derek
Meet Damien
Meet Nicole
Meet Alex

Meet Filiberto
Meet Mary
Meet Juana
Meet Nilda

United Way
2019-20 Campaign video
2019-20 Campaign video – Español
2019-20 Year in review

Additional resources

United Way Guide to Services
United Way ALICE Report
United Way’s Annual Report
United Way Center for Excellence in Early Education’s Annual Report
Social Media Guide & Tips

Social Media Toolkit

Tell us how you fight for a #StrongerMiami! Here is some inspiration to help you support United Way of Miami-Dade on social media. Be sure to tag @unitedwaymiami and use #StrongerMiami in your posts.