Campaign toolkit

Campaign toolkit 2019-04-25T12:19:01+00:00

Tools for a successful workplace campaign

To give children, at-risk youth, older adults, veterans and others in our community a fighting chance, it takes the right tools. That’s why we’ve developed this innovative toolkit to support your employee campaign. Comprised of everything from insightful brochures to captivating videos, the campaign toolkit is your one-stop-shop to assist you in launching a successful workplace campaign. Many items listed here are also available in hard copy. For more information, please contact your United Way representative or call (305) 646-7005.

Employee campaign managers bring the fight to the workplace

It takes leadership, energy and passion to bring a United Way campaign to life in your organization. And that job is held by your company’s United Way employee campaign manager (ECM). ECM’s plan, implement and lead the campaign in coordination with United Way staff and a strong workplace campaign team. Together, they run a campaign that combines passion with purpose and ultimately turns workplace contributions into real change.

This guide will provide you with all the information you need to run a successful campaign. It includes all the steps you’ll need from kickoff to finish, including tips and best practices, engagement opportunities, a social media guide and online sample resources to help you along the way.

Below are important educational and marketing materials for the 2018 campaign and a few additional items that might help enhance it.

Feel free to download the digital versions or contact us for hard copies.


Meet Silvio
Meet Jorge
Meet Jorge – Spanish
Meet Dillon & Sharron
Meet Tina

Financial Stability
Meet Derek
Meet Damien
Meet Jessica
Meet Nicole
Meet Alex

Meet Mary
Meet Juana
Meet Nilda

United Way
2018-19 Campaign video
2018-19 Campaign video – Español
2017-18 Year in review

Additional resources

United Way Guide to Services
United Way 2017 Hurricane Relief Summary
United Way ALICE Report
United Way’s 2017-2018 Annual Report
United Way Center for Excellence in Early Education’s 2017-2018 Annual Report
Social Media Guide & Tips

Social Media Toolkit

Tell us how you fight for a #StrongerMiami! Here is some inspiration to help you support United Way of Miami-Dade on social media. Be sure to tag @unitedwaymiami and use #StrongerMiami in your posts.