Yearly, the 2,700-member group raises nearly $5.4M to fight for the education, financial stability and health of every person in our community

United Way of Miami-Dade recently appointed Cathy Alexander as chair and Soledad Picon as vice-chair of Women United, an influential group of women leaders dedicated to building a stronger Miami through philanthropy, advocacy and community service. Women United is connected to United Way Worldwide’s growing, global movement representing 70,000+ women in 165 communities across six countries. This group captures the essence of women’s leadership – a diverse and inclusive force of passionate, philanthropic women dedicated to building stronger communities.

“As active supporters of United Way for many years, Cathy and Sol truly understand our community and its needs,” Maria C. Alonso, president and CEO, United Way of Miami-Dade, said. “Together, these ladies have advocated for early education, financial stability and access to healthcare for childre n and families. We are grateful for their continued leadership and determination in bringing meaningful change to Miami-Dade.”

Alexander and Picon are leading a 45-member executive council that shapes the direction of the group and is charged with: engaging current members in a series of networking activities that promote personal and professional growth; elevating the group’s impact through fundraising and volunteer projects; and growing the overall group.

Alexander is vice president, private client relationship manager at TD Wealth, where she delivers private banking, lending, investment, trust and estate services to high net worth individuals in South Florida. She works closely with clients to assess their needs and develop a comprehensive plan focused on their financial goals. In addition to being chair of Women United, Alexander is on the executive board of Leadership Miami for the Greater Miami Chamber of Commerce. She holds a bachelor’s degree in business management from the University of Phoenix and FINRA Series 7 and 66 registrations.

Picon is chief executive officer of Picon and Co., a strategic communications and public relations firm committed to providing services to cultural organizations and art institutions.

She is also a contributing writer for Forbes Mexico and Life & Style Magazine Argentina. In addition to being a longtime United Way volunteer, Picon has held leadership roles at major organizations, working as a philanthropist and serving on several boards, including the Museum of Contemporary Art – MOCA, Jackson Memorial Foundation and International Kids Fund. She holds a bachelor’s degree in architecture from Universidad de Belgrano in Buenos Aires with a specialization in restoration of classical buildings.

About United Way Women United

United Way Women United harnesses the power of women to support meaningful change through philanthropy, advocacy and volunteerism to build a stronger Miami. Women United is connected to a global movement representing 70,000+ women in 165 communities across six countries. Its members contribute $1,000 or more annually to United Way and participate in year-round networking and volunteer activities that provide personal and professional growth. For more information, visit unitedwaymiami.org/join.