Small Business Spotlight
For this month’s Small Business Spotlight, we catch up with Sobe Promos.
1. Tell us about your business; and what is your business philosophy? Sobe Promos is a promotional products company located in the Wynwood neighborhood of Miami. We specialize in printed items such as t-shirts, mugs, bags, hats, uniforms, and sunglasses to name a few. If you can put a logo on it, we can probably make it happen.
We are firm believers that your giveaways do not have to suck. Your promotional products should be a reflection of your company and we specialize in creating hyper-tailored giveaways that will ring true with your target market. Sobe Promos will always provide the highest level of customer service and competitive pricing while ensuring your giveaways are both creative and effective.
2. Why are you passionate about your commitment to United Way? Sobe Promos is passionate about giving back to the community of Miami because this is the city that built us. We enjoy being active in our community and giving back to Miami in any way possible. We appreciate that the United Way believes in this philosophy as well.
3. How did your business get started? Our business was started by Spencer Kramer, Chris Ferriter, and Scott Latimer. The trio met at the University of Miami business school. Spencer’s father had been very successful in the promotional products industry and had invited Spencer, Scott, and Chris to tag along for a tradeshow to see what it was all about.
The three quickly realized there was a significant lack of youth and creativity in the industry and Sobe Promos was born with the idea that we could provide promotional products that people our age would love. No college kid wants a pen or padfolio and that’s the market we immediately went after. From there we’ve built it into one of the leaders in innovation of promotional products and pride ourselves on consistently pushing the envelope.
4. What is a lesson you have learned? You are only as good as the team you build around you. Sobe Promos is a very close knit team that basically has become one giant family. Our success relies on every one of us working together to make our clients dreams come to reality.
5. What’s your favorite quote?
“You miss 100% of the shots you don’t take. – Wayne Gretzky” – Michael Scott
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