Small Business Spotlight
For this month’s Small Business Spotlight, we catch up with ANDER & Co.
1. Tell us about your business; and what is your business philosophy? ANDER & Co is a Miami-based communication and digital strategy firm with national and global reach. We possess a deep understanding of how to influence audiences through creative strategies via traditional and digital media relations, valuable brand partnerships, social media and creative marketing – all with the goal of positively impacting the bottom line for corporate, real estate, and hospitality brands. My business philosophy is that authenticity breeds authenticity, a mantra that permeates into everything we do.
2. Why are you passionate about your commitment to United Way? There is a strong sense of camaraderie and support within United Way that symbolizes the collective effort of this great organization. It is the essence of “uniting” not only to benefit the cause, but mutually share in the spirit of good people working together for others. My further involvement in the Small Business United giving community aligns with my entrepreneurial passions and celebrates the backbone of our local economy, of which I’m so proud to be a member and fellow small business owner.
3. How did your business get started? My business partner and I knew there was a gap in the Miami market for a public relations firm that could integrate traditional and digital communications strategies for corporate, real estate and hospitality clients in a hand-on manner – not only to be the future of the industry, but drive novel, contemporary campaign ideas that are never duplicated. A testament to ANDER & Co’s approach is that our client partners very often say they’ve never experienced a more successful collaboration to drive brand awareness and business opportunities…and we all have fun in the process.
4. What is a lesson you have learned? A critical lesson is to always be conscious of practicing self awareness and understanding how your actions impact others. This cannot be learned from a book, but by paying close attention to controlling your behaviors and attitude. I have found that the inability to recognize this cognitive state creates roadblocks for people in their relationships, whether business or professional. Emotional intelligence is so important to building lasting connections, which are important to me.
5. What’s your favorite quote? “Go confidently in the direction of your dreams. Live the life you’ve imagined.” Henry David Thoreau
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