Small Business Spotlight
For this month’s Small Business Spotlight, we catch up with Shuffield Co.
1. Tell us about your business; and what is your business philosophy?
Shuffield Co. is a boutique firm offering a range of public affairs and corporate advisory services. We specialize in thought ledership and communications strategies to help impact business, legislation, and litigation outcomes across a range of industries (foreign affairs, media communications, fintech, infrastructure and others). With a good mix of seasoned judgement, sound council and creative PR tactics, there is always a solution.
2. Why are you passionate about your commitment to United Way?
I believe Miami is maturing and growing like never before. It’s the best city in the world, with some of the most passionate, creative and entrepreneurial people in the country. As a fourth generation Miamian, I believe I have a responsibility to contribute to the continued growth in Miami-Dade and throughout the Sunshine State. For me, United Way is about sharing love and giving people in our communities the skills they need to be strong and succesfful on their own, which sometimes requires a little help from others. A rising tide lifts all boats!
3. How did your business get started?
The trend in public affairs consulting is leaning more towards one-on-one attention with a narrowly targeted approach, and less towards blanketing the media and the public with your message. Before starting my own business, I worked in communications — in politics, government and business — for nearly 20 years. I saw a need for smaller shops that offered niche services around comlex situations, and I had the right combination of skills and experience to do that. After working in different locations throughout my career, I had enough of a network to source business regardless of where the company was based. Now, I get calls from all over the world in search of specific counsel or the type of nimble service that clients can’t get from a big firm.
4. What is a lesson you have learned?
It is critically important to slow down in order to speed up. Making time to take regular breaks expands my capacity and fuels my creativity. It’s an ever-evolvong journey of discipline, but I keep practicing to get better every day. I’ve also learned that a good bookkeeper can change your life!
5. What’s your favorite quote?
“To whom much is given, much is required.”
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