For March’s Small Business Spotlight, we caught up with Title Answers.
1. Tell us about your business; and what is your business philosophy?
Our business philosophy is very simple, we value our long term relationship with our clients and referral partners. We are a boutique real estate law firm focused on assisting clients with real estate closings and any real estate related legal matters. These days, the majority of our business is assisting client’s who are buying or selling a home.
2. Why are you passionate about your commitment to United Way?
United Way has shown me numerous ways I can give back to my community while networking. I have read to children, gone bowling with Young Leaders, provided supplies before a Hurricane, attended luncheons with Leaders in our Community and even painted murals in schools in my neighborhood. I have truly enjoyed all the various ways I have been able to get involved in my community and interact with interesting people. Additionally, it provides me a mechanism to invite clients to a varied array of events wherein they can give back to the community.
3. How did your business get started?
Our launch actually coincided with a Young Leaders Happy Hour that we helped organize back in January of 2013. Business wise, we got started because I had philosophical differences with the firm I was working with at the time. I wanted to serve investor clients and thought a more catered approach would add significant value to clients. We started with a shared office in Brickell. My strategy was to invite to lunch anyone I knew in real estate and build as many relationships as possible. Sometimes, the person you know may not be in the market for your services, but they have a friend, cousin, “tia-abuela” who may need your services. In this era of social media and marketing media, I still keep my schedule with 2-3 lunches a week with meetings.
4. What is a lesson learned?
The value of saying No. When we started, one of my first rules is that we would take on matters and clients where we could truly add value to the client and was within our real estate niche. I saw too many firms and attorneys taking on matters because it “paid the bills” and effectively practicing “door law” wherein the attorney takes any case that comes through the door. I will never forget when I opened, I got approached about a “big” case with a large retainer which would have kept the lights on for two years. I just knew it would take the majority of our time, become emotionally draining and we would not be able to deliver on the client’s unrealistic expectations. To this day, I am thankful I said no, and have said no to numerous other matters which would have distracted the firm and negatively affected our bottom line.
5. What’s your favorite quote?
“Never argue with an idiot. They will only bring you down to their level and beat you with experience.” – George Carlin