United Way Small Business United

United Way Small Business United 2021-05-05T13:04:34-04:00

Small Business United is a diverse group of business owners cultivating change in Miami through leadership and innovation.

As the back-bone of Miami’s economy, small businesses employ over half of our community’s workforce. One of the city’s hardest hit sectors following the onset of COVID-19, this unique group finds resiliency in comradery and connection. Members of Small Business United are empowered by culture, experience and the perseverance of our neighbors and friends. They adapt, grow and work tirelessly to change the future of our city. Members enjoy personal and professional opportunities to connect, grow their business and elevate company culture.


Join like-minded small business owners in discovering new and innovative ways to get involved in our community


Network with community leaders and participate in professional development opportunities


Activate leadership skills through seminars, workshops and business coaching


Give back with community service projects that leave lasting and measurable impact

Be a stakeholder in Miami’s future. Become a game changer.


As a member of Small Business United, you can make an impact in people’s lives as you grow and achieve your business objectives. Exclusive virtual and socially distanced in-person opportunities include:

  • Access to networking with community leaders
  • Invitations to signature events and activities contributing to the community’s progress in education, financial stability, and health
  • Brand exposure and recognition
  • Invitations to professional development opportunities including: Business Breakfast series, volunteer projects, workshops and seminars, business happy hours, webinars and business coaching
  • Employee benefits include access to a wide range of United Way services such as the FamilyWize discount prescription savings program, free tax preparation through the Volunteer Income Tax Assistance (VITA) program, lunch and learn seminars for employees, and access to volunteer projects

Explore more benefits

Learn more about joining this thriving group by contacting 305.646.7163 or SmallBusiness@unitedwaymiami.org.

Small Business United Annual Donation Levels and Benefits

  • Certificate of support
  • Company listed on unitedwaymiami.org
  • Mention in United Way’s general communications
  • Access to United Way’s giving communities
  • Networking events
  • Professional development opportunities
  • Access to open volunteer events

In addition to $1,000 benefits

  • Logo listed on unitedwaymiami.org
  • Social media mentions
  • Membership for 2 employees total in United Way’s giving communities: LINC, Young Leaders, Women United, or Continue United
    Employee resources (FamilyWize discount card, VITA expert tax preparation, United Way Center for Financial Stability)
  • 1 managed employee volunteer opportunities
  • Lunch and Learn Seminars (Example topics are Money Management, How to Improve Your Credit Score, Budget 101, and Parent Resources)
  • Discounted ticket packages for selected United Way events

In addition to $2,500 benefits

  • Logo linked to your website
  • Membership for 1 additional employee in United Way’s giving communities: LINC, Young Leaders, Women United, or Continue United
  • 1 additional managed employee volunteer opportunity
  • Opportunity for additional feature in printed and/or digital assets
  • Opportunity to be highlighted at an event
  • Entered into a drawing for CEO to attend the Tocqueville Society Grand Reception
  • Preferred seating at Small Business United events
  • Complimentary access to selected events

In addition to $5,000 benefits

  • 2 additional managed employee volunteer opportunity
  • Membership for one to United Way Tocqueville Society, an influential group of business, civic, and philanthropic leaders who share a passion for the community
  • Opportunity to attend monthly Tocqueville Tuesday events
  • Attend the Tocqueville Society Grand Reception
  • Listed as a sponsor of a giving community event
  • Invitation to attend Annual Meeting and Volunteer Awards
  • Opportunity to receive tickets from our donated sporting event ticket inventory

Small Business United Partners

Small Business Spotlight

For this month’s Small Business Spotlight, we catch up with Ser & Associates.

Ser & Associates is a boutique law firm providing legal services to small and mid-size businesses and their owners.  Our goal is to provide outstanding, professional and efficient legal services.  We assist our clients in a wide range of legal matters, such as corporate formation, contracts, real estate, land use and zoning, litigation, trademarks, and estate planning.  For many of our clients, we also serve as their general counsel, and have created the MyGeneralCounsel or MyGC® program, which provides for legal services on a flat monthly fee basis.

It is our philosophy to be more than just attorneys, but to act as a trusted advisor from a business perspective.    This entails identifying the client’s legal risks, while learning about the client’s operations, strategies and long-term goals allowing us to provide a pertinent and holistic legal assessment.

We have always felt that being an engaged member and giving back to of the community was an essential part of our business.   Specifically, Ser & Associates has long worked to be a resource to the small business community, primarily through education initiatives such as our Entrepreneurial Workshop Series.  At the start of the pandemic, we stepped it up by providing regular emails to our audience with updates on the rapidly changing law at on a federal, state, and local level.  Now, as we look forward to the new normal, we felt that partnering with the United Way in its Small Business Community was the natural next step in our community engagement, particularly with United Way’s commitment to financial stability.

In the midst of the last recession, I found myself with no choice but to open up my own practice.  I was in-house General Counsel to a major developer, who’s construction project was put on indefinite hiatus. I was a single mom with two sons in high school and needed to provide for them.  So, I pulled up my bootstraps and started my firm with a computer and phone in my den.  Although a scary period in my career, I was able to discover my true passion, entrepreneurship and working with other entrepreneurs.  And, thankfully over the last decade, I have been able to grow Ser & Associates, from a one woman-shop to a team of attorneys that has assisted hundreds of entrepreneurs in working towards and achieving their goals.

Trust your own instincts and don’t waste your time on the naysayers.

The best way to predict the future is to create it.” – Peter Drucker, Management Consultant and Author

1. Tell us about your business; and what is your business philosophy?

De la Hoz, Perez & Barbeito, PLLC is a full service accounting and advisory firm. We pride ourselves on being guided by our core values with the number one being “Exceptional Service.” Because our product is our people, we must consistently provide exceptional service to all of our clients. We provide a professional and consultative approach to meet our client’s needs. Whether it’s a personal or business tax return, bookkeeping or assurance services, all of our clients receive the personal attention needed to meet their needs, which makes us #dpbproud.

2. Why are you passionate about your commitment to United Way?

Being part of the business community for many years, I’ve personally seen the positive impact United Way has had on our local community. So many lives are touched and helped with all of the programs and resources United Way provides. My involvement with United Way has been in a couple areas, but the one I’ve enjoyed the most is financial stability because of the impact it has for each family as well as the community as a whole. A financially stable community makes for a better overall community, and a better community makes for a better place for us all to live.

 3. How did your business get started?

Jorge De La Hoz, our founding partner, started the firm in 1991. The firm grew steadily over the years, and now, thanks to hard work and our client first approach, we are a top 25 firm in South Florida. I joined the firm in 2017 as the partner in charge of the audit department and bring to the firm my service first mentality. The ability to serve clients more on a one-on-one level was a huge attraction and played a large part in my choice to join the firm.

 4. What is a lesson you have learned?

Always do things correctly the first time. If you don’t, you’re bound to mess up, and you’re going to have to do it all over again a second time, this time correctly.

5. What’s your favorite quote?

“Never let the fear of striking out keep you from playing the game.” – Babe Ruth


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